Our Company: A Family Tradition for Over 100 Years
In the heart of Wisconsin’s cranberry country, in 1986, a remarkable discovery was made in basement wall while Raymond Habelman Jr. was remodeling his family home—a handwritten letter dated March 8,1907. This letter, penned by Dr. H.B. Johnson to Edward Habelman, detailed the humble beginnings of what would become the world’s largest fresh cranberry operation.
“Ed: I have seen what your place and machinery are and I know what I have and I have made up my mind what I will do, so I am going to make you an offer, which I think is a bargain for you. If I didn’t know you to be a square, sober, industrious businessman, and could make money for us I would not make you this offer.”
The letter goes on, in detail, to make Edward an offer to trade his acreage, farm equipment and animals for half interest in the marsh and everything on it. This deal included the option to eventually purchase the other half interest. This offer was accepted by Edward and Anna Habelman. They ran the farm, what is now our Tunnel City Marsh, successfully and on March 14, 1914, borrowed $3,000.00 at 6% interest from the Bank of Tomah for five years. With this they purchased the other half interest in the farm. Edward and his sons developed the marsh from thirteen to twenty five acres upon his death in 1925.
In 1934, a partnership, Habelman Brothers was formed by the sons of Edward; Clair, Kenneth, Lloyd, Raymond and Robert. Robert is the only living “original” Habelman Brother (2009). In addition to the Johnson marsh, the brothers purchased land in the town of New Lyme (Millston), Monroe County, Wisconsin in 1934. In 1948, Clair sold his interest in Habelman Brothers to purchase his own marsh in Tomah, which was later purchased by HBC in 1970.
Cranberry production increased each year. Cranberries were shipped fresh and sent to the west coast under the label “Habelman Bros. Wisconsin Cranberries, Tunnel City, Wisconsin”.
Today, Habelman Bros Company has 700 acres of active cranberry beds and over 3,000 acres of undeveloped support land.
Through innovation and dedication, the company expanded to thousands of acres, leading the way in cranberry production, quality, and environmental stewardship. Today, Cranberry Central honors this legacy by sharing education, recipes, and the health benefits of cranberries with enthusiasts across the globe.
We invite you to learn more about our story, our passion for cranberries, and the values that continue to guide us. For inquiries or to connect with our team, please email